About Us

The Founder Ngan Do (Jaclyn Do) Co-Founder & Creative Director A brand owned by JFB International Company Limited

Two paths, one standard.

Jaclyn Do began her career in global trade. At Kuehne + Nagel in Germany and Halliburton in the United States, she learned how goods move across borders: freight, compliance, documentation, and the discipline it takes to keep a promise made on another continent.

She later founded Worldwide Path USA LLC and spent years guiding families as they built new lives in the United States, Europe, and the Caribbean. That work gave her a close view of what it means to set up a home in a new country, and of how much the objects in a room shape that feeling.

Terra Norah brings these two paths together. Its philosophy is direct: Vietnamese handcraft belongs in homes around the world, made with care and presented with the same care. Every piece is handwoven water hyacinth, shaped by artisans across the region and finished at our own workshop in Ba Ria Vung Tau. Grading, moisture testing, and quality control happen on site, before anything is packed.

Jaclyn’s role is to protect that chain from the weaver’s hands to the buyer’s shelf. Her experience in international business, cross-cultural markets, and real estate guides how Terra Norah works with US retailers, interior designers, and importers.

Clear terms. Honest materials. A standard that holds.

Chapter 01 . Our Story

Beginning with intention.

Terra Norah began with a simple belief. The objects we live with should offer more than function. They should feel grounded, close to nature, and familiar in the hand.

In a world filled with mass produced synthetic decor, we went back to pieces that carry depth, warmth, and the mark of a human hand.

Rooted in the weaving heritage of the Mekong Delta and finished in our own workshop in Ba Ria Vung Tau, every piece connects traditional craft with the modern interior. We make lasting essentials, meant to be held, used, and trusted in daily life.

Chapter 02 . Design Philosophy

Warm minimalism.

Our design language is shaped by the quiet restraint of Japandi, by warm minimalism, and by the open ease of coastal style.

We make versatile storage, from living room baskets to desktop organizers to serving trays. Each piece brings lightness, order, and visual calm to the modern home.

Honest materials
We honor the natural beauty of water hyacinth and keep it in its most unrefined state.
Intentional form
Clean, architectural lines that settle easily into a range of interiors.
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Chapter 03 . The Craft

Human hands, the rhythm of heritage.

A machine can copy a shape. Only human hands carry the care and the warmth you feel on contact.

No part of the weave is made by automated machinery. Every piece is shaped by artisans who train daily for more than six months to master the tension, the rhythm, and the fine judgment our designs require.

Chapter 04 . Quality and Integrity

From our factory to your warehouse.

Whether we fulfill a wholesale order or produce a full custom collection for a retail partner, every shipment is handled to the same standard — from production in Vietnam to delivery at your U.S. warehouse. No unnecessary middlemen. No compromise on quality.

Inside the workshop, from raw fiber to finished basket.

Quality and consistency

We run a fully integrated workshop and manage the whole process under one roof, from fiber harvest along the Mekong to quality control, moisture testing, and final finishing on site.

  • Material sorting and treatment
  • Dimensional accuracy inspection
  • Load bearing and moisture resistance testing

Global logistics

We have built a lean, reliable supply chain across continents, so handwoven pieces reach you safely and on schedule.

  • Optimized packaging solutions
  • Climate controlled transit
  • End to end tracking
Our commitment

Rooted in sustainability.

A renewable resource

We use native water hyacinth, a fiber that regrows within months and helps keep local waterways clear.

A considered lifecycle

Sun dried in the open air, finished with low impact dyes, packed without unnecessary synthetic waste.

Local empowerment

Steady work at fair wages for women artisans in our home region, keeping a generational craft in daily practice.

From the Mekong to your home

Bring the calm in.

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